Selling antique furniture online can be extremely profitable for antique dealers who have a presence on the Internet. Last month alone, the phrase “antique furniture” was typed into Google’s search engine 673,000 times. If only one-percent of those search prospects landed on your website, that would equate to 6,730 highly targeted and qualified prospects.
Now the majority of antique websites won’t close the sale when these prospects arrive. And much of that has to do with a poorly converting website. Without getting into lots of details about why most websites fail to close the deal, let’s talk about web video.
Statistics show that video will hold your prospects attention 10 times longer than a website with text and photos. As of this writing, 8 billion videos are downloaded and watched each month from the Internet. And with over 70% of the U.S. population using high speed Internet, it only makes sense to start your own Antiques TV show.
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Having your own Antiques TV will allow you to showcase and talk about your antiques in a way never possible. Photographs and text alone simply can’t do what video can.
All you need to get started is a video camera, some basic lighting, a microphone and some basic video editing software. There is a slight learning curve involved, but it’s something you can learn over the course of 2-3 days.
Your videos don’t have to be super “Hollywood” slick. In fact, the more personable you are, the likely you’ll be able to sell more of your antique furniture. I’ve found that people relate more to people who are like themselves. If you make a mistake, laugh it off and keep it on the video. This gives your website personality and it’s a trait people will come to love about watching your Antiques TV show.
QVC and the Home Shopping Network are moving thousands of furniture pieces each month through their tv shopping network. Not only are they moving it through the TV sets, they’re also moving a ton of pieces via their website, which also broadcasts the clips online as well. With the Internet, you can easily setup your own show with your store as the backdrop. You can then easily have someone follow you around the store with a video camera as you talk about the various pieces in the store.
So why don’t you start looking at starting your own Antiques TV Show? If you’d like to learn more about using the Internet to sell antique furniture, take a look at Antique Profits to learn how to quickly and easily get your antique show up and running.
Visit Antique Profits website at www.AntiqueProfits.com to learn more about selling antique furniture online.
